Target Audience Profile

 16-25 year old middle market audience that likes to be entertained


Target Audience Demographics

16-25 years old

Primarily male target audience with a secondary female audience.

Likely employed and/or in education have a sustainable enough income to afford magazines.

UK Based, urban location, easy access to magazines and taking part in physical events such as gigs or concerts.

May be in a relationship but likely not married.




Target Audience Psychographics

Enjoy Listening to metal music

Are aware of modern and older influential metal artists.

Have a fondness for the slightly retro and older metal music and artists, fans of the now much older previously influential and famous metal artists.

Enjoy consuming print and digital media.


VALS Categories

My target audience are likely a mix of "Strivers", "Makers" and "Experiences" .  Enjoying excitement and being fun loving and that keep up with modern productions but have a fondness for older media as-well. This may be reflected in their compulsive consumption of clothes, technology etc. Want to be entertained and strive for knowledge in their interests.

Young And Rubicon

My target audience would be a combination of "The Resigned: and "The Explored" a fun and curious audience that understands constantly changing modern society and media but also has a fondness and interest in older productions that are bathed in nostalgia by an older generation and enjoy media that may be less popular nowadays.










































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